Posted on Publishers Weekly on 2/26/2007 (here)
In its third survey on the book-buying habits of Americans, the advertising firm Spier NY asked readers what factors motivated them to buy a book. Readers could choose more than one answer; below are the top eight answers.
Reason % of respondents
1. Friend's recommendation 49%
2. Familiarity with author 45%
3. Description on jacket 32%
4. Reviews 22%
5. Advertisement 21%
6. Place on bestsellers list 17%
7. Reading group pick 16%
8. Cover design 12%
No. 1 for me would be a friends recommendation. I would distinguish between a friend and a reputable source and say that No. 2 would be a recommendation from a reputable source (i.e. Spurgeon, Carson, Longman, etc.). No. 3 would be a review.
What would your top three motivations be?
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